Mastodon Marketing Edwards Environmental Consulting Your Restoration Consultant

You built the foundation. Let's turn it into leads.

A done-for-you plan for fire and mold work in Atlanta, and a real home for YRC.

For
Ronnie Edwards
By
Alex Rocha
Date
October 23, 2026
Split
70% EEC · 30% YRC
Live audit

Where you stand today.

We checked your sites and Google's Atlanta results live on October 23.

Atlanta searches a month
FireMold
fire damage restoration atlanta90fire damage restoration near me90fire restoration atlanta20mold remediation atlanta260mold remediation near me140mold testing atlanta110mold removal atlanta90mold inspection atlanta70

DataForSEO, Atlanta, Oct 23 2026.

Mold pays $15 to $60 a click. Fire is the smaller market.
The opening

The map pack is winnable.

Who Google shows in Atlanta, by review count.

4.5
Median reviews, fire map pack
0
EEC today

About 15 to 30 real reviews gets EEC past the middle.

Reviews in the Atlanta map pack
Remediation Group367Water Damage Restoration ATL233Serclean195SafeAir Mold Inspection142Rescue Restoration78Clymore (#1 for mold)48Median, fire pack4.5Median, mold pack9.5EEC today0 (no profile)

Google Maps, Oct 23 2026.

Who holds the top 10 on Google
fire damage restoration atlanta1firedamagerestorationatlanta.comLOCAL2servpro.comFRANCHISE3atlantawaterfiredamage.comLOCAL4housefiresolutions.comLOCAL5atlanticrestorationservices.comLOCAL6coit.comFRANCHISE7bbb.orgDIRECTORY8servicemasterbylovejoy.comFRANCHISE9yelp.comDIRECTORY10homestargroup.netLOCALeccrs.net: not in top 20mold remediation atlanta1homestargroup.netLOCAL2homeadvisor.comDIRECTORY3yelp.comDIRECTORY4aquaguard.netLOCAL5greenhomesolutions.comFRANCHISE6yelp.comDIRECTORY7moldbgonega.comLOCAL8floodx.comLOCAL9moldfirm.comATTORNEY10moldremediationatlantaga.comLOCALdead pageeccrs.net: not in top 20

Google, Atlanta, Oct 23 2026.

Mold's top 10 has 3 directories, a law firm, and a dead page. A gap, not a wall.
The plan

Four phases, in order.

1

Foundation

  • Fix tracking, forms, schema
  • Repair the YRC site
2

Get found

  • Verified map profile + reviews
  • Apply for Local Services Ads
3

Capture

  • Mold Google Ads, call-first
  • Referral engine for fire
4

Grow & measure

  • Package your content
  • Report every lead's source
How the month is spent
70 / 30EEC / YRC

70% · EEC

Map, mold ads, referrals

30% · YRC

Site, funnel, authority content

Your 70/30 split.

A plan, not measured data.

Coaching searches, US, a month
start a restoration company140restoration consultant70tpa restoration30restoration business coaching10restoration business consultant10restoration business coach10

So YRC grows on social and referrals, not ads.

DataForSEO, Oct 23 2026.

Included

What you get.

Month one
  • Verified EEC Business Profile for fire and mold, so you show up on the map instead of Edwards-Pitman.

  • GA4, Google tag, and Meta pixel with call and form tracking, so you see what produced each lead.

  • Website form rebuilt in GoHighLevel, so that every lead lands in your pipeline and triggers follow-up.

  • Schema and meta descriptions on every EEC page, so that Google has a clean record of you.

  • YRC repair: 8 broken pages fixed and retitled, so when owners click your buttons they land somewhere real.

  • Coaching application and Property Owner Checklist wired into GHL, so that every YRC inquiry is followed up.

  • Local Services Ads application for fire and mold, so when EEC is approved you pay for leads, not clicks.

  • Brand and content kickoff call, so that we package your voice and 30+ years, not a generic script.

Every month
  • Automatic text-for-review after every job, so you build reviews that move you up the map.

  • Weekly Business Profile posts and photos, so your profile looks active to Google and customers.

  • Mold Google Ads managed weekly, so your budget reaches people searching for mold remediation today.

  • Local Services Ads managed once approved, with bad leads disputed, so you only pay for real opportunities.

  • 2 new EEC SEO pages a month, so that eccrs.net grows from 2 service pages into a site Google can rank.

  • EEC social: 12 posts a month, edited and scheduled, so you stay consistent without evenings in CapCut.

  • YRC social: 8 posts a month for restoration owners, so that your coaching offer stays in front of buyers.

  • LinkedIn for both brands, so when a big loss happens you're the name property managers and adjusters know.

  • Monthly referral-partner email from GHL, so your relationships keep producing without you chasing them.

  • Monthly report and 30-minute strategy call, so you can make budget decisions on numbers, not guesses.

Compare

Three ways to get leads.

Today
Lead vendor
Mastodon
Who does the work
You, after the job
Leads sold to many
Us, done for you
Leads are
Unmeasured
Shared with rivals
Exclusive, tracked to source
Profile + reviews
Not set up
Not included
Built, review engine running
Content
Inconsistent
Not included
Edited, both brands
Ad accounts
n/a
They own the data
You own every account
Contract
n/a
Long-term common
Month to month
Investment

What it costs.

Month to month, 30-day notice, no setup fee.

Option 1

EEC Lead Engine

$997/mo

Profile, reviews, mold ads, 2 SEO pages, 12 posts, tracking, report.

Recommended Option 2

Full Plan: EEC + YRC

$1,497/mo

Option 1, plus YRC repair, 8 YRC posts, LinkedIn, referral nurture.

Foundation sprint
Included, no setup fee
EEC lead engine
$997/mo
YRC + authority layer
+$500/mo
Ad budget to start
Paid to Google, not us
$1,000/mo
Management fee
Plus your ad budget
$1,497/mo
What $1,000 of mold search buys
$15.79 · mold testing atlanta≈ 63 clicks$29.39 · mold remediation atlanta≈ 34 clicks$60.76 · mold remediation near me≈ 16 clicks

Clicks, not leads.

Google average CPCs, Atlanta, Oct 23 2026. We only scale with your OK.

Timeline

The first four months.

  1. Days 1–14

    Foundation

    Profile, tracking, forms, YRC fixes, LSA application.

  2. Days 15–30

    Launch

    Mold ads live, reviews requested, posts out.

  3. Months 2–3

    Learn

    First cost-per-lead numbers by channel.

  4. Month 4+

    Scale

    Move budget to what works, with your OK.

Next steps

What happens next.

A quick note from Alex · 1 min 49 sec
  1. Text us your questions

  2. Pick Option 1 or 2

  3. 30-minute kickoff call

  4. Share account access

Ronnie, you built two real businesses on 30+ years of good work. We run the machine so you can stay on the job site.

Alex Rocha
Owner & Founder · Mastodon Marketing